How can Infrastructure as a Service (IaaS) providers keep their services from becoming commoditized?
At one level, there is little anyone can do to stop IaaS from becoming commoditized. It is infrastructure's destiny to be a long-term commodity.
However, there is always room for some differentiation based on the quality of services IaaS providers offer. Important characteristics to focus on include increased levels of reliability, availability and security. We are likely to encounter some major scares with IaaS -- particularly around the availability of mission-critical infrastructure and security breaches in IaaS environments.
Iaas providers that can develop a reputation for excellence in these areas will be able to create some long-term differentiation in their IaaS offerings.
Related Q&A from Martin Creaner
How IaaS providers react to increasing commoditization might determine which players succeed and which fail, according to TM Forum CEO Martin Creaner.continue reading
GIS technology helps cloud providers identify developing threats and plan in advance to foil outages, says TM Forum CEO Martin Creaner.continue reading
If a customer expresses interest in developing a BYOD strategy, providers can offer tiered levels of services, says TM Forum CEO Martin Creaner.continue reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.