I had a follow-up question to your recent response to an inquiry about IaaS providers avoiding commoditization. Can you please expand on how cloud vendors can differentiate themselves? Is it really that difficult to stand out?
By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.
As an example, here's how we are positioning our Infrastructure as a Service (IaaS) offering to customers. We highlight these key points for them:
- We built our own cloud platform -- and, we believe, a better cloud platform -- on top of the free version of Citrix XenServer.
- A former chief scientist at a major CDN provider designed our platform from day one to avoid oversubscribing our virtual machine (VM) servers.
- We offer a 100% service-level agreement (SLA) across the board for our services and have a 13-year track record of zero downtime.
- Owning a content delivery network (CDN) allows us to cover the entire cloud ecosystem from data center to end-user device.
- Amazon is the only other company in the cloud industry that can make these claims, but Amazon's SLA and outage track records are not very good. Developing our own intellectual property and code also allows us to deliver features to our clients faster.
- We feel cloud IaaS and CDN go together like peanut butter and jelly. We just cannot see how one will survive without the other.
Are we on the right track, in your opinion?
I totally agree that cloud IaaS and CDNs go hand in hand. The big challenge for so many IaaS providers over the coming years will be how they decide to react to the accelerating commoditization we are seeing in how providers offer and deliver IaaS today. The role these players take in this evolving space will be something to watch, as it might determine which business models will survive while others fail.
Dig Deeper on Cloud and Managed Network Services
Related Q&A from Martin Creaner
GIS technology helps cloud providers identify developing threats and plan in advance to foil outages, says TM Forum CEO Martin Creaner.continue reading
If a customer expresses interest in developing a BYOD strategy, providers can offer tiered levels of services, says TM Forum CEO Martin Creaner.continue reading
Infrastructure as a Service (IaaS) providers may be fighting a losing battle against their fate as commodities, says TM Forum CEO Martin Creaner.continue reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.