triple-play network

A triple-play network is one in which voice, video and data are all provided in a single access subscription... (Continued)

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A triple-play network is one in which voice, video and data are all provided in a single access subscription. The most common applications are Telephony, community antenna television (CATV) and high-speed Internet service. The transmission medium may be fiber optic, conventional cable ("copper") or satellite. Triple-play networks exist in many parts of the United States and in several other countries.

Triple-play network telephone service offers standard options such as call waiting, call forwarding, caller ID (identification), call screening, selective call blocking and conference calling. The TV portion of the service includes legacy network reception, a wide choice of cable channels and a diverse selection of music channels. Other TV-related services may include messaging, interactive viewing and gaming.

The key consideration in the Internet connection is adequate bandwidth, even during peak local usage hours. Nominal Internet connection speeds are 3 megabits per second (Mbps) downstream and 512 kilobits per second (Kbps) upstream. Other important features of the Internet connection include screening of e-mail for viruses, content filtering options for connections to be used by children and reasonable guarantees of communications privacy and security.

No matter how advanced the technology may become, customer relationship management (CRM) remains an important factor in the success of any triple-play network. Home users who subscribe to triple-play networks enjoy the fact that they have to pay only one bill each month and can deal with a single entity to resolve problems with their telephone, TV or Internet connections. The ideal triple-play system functions 24/7 (24 hours a day, 7 days a week). The best triple-play services provide customer support on a 24/7 basis as well; when a customer calls for service, hold times are rarely long. Non-technical features such as these are crucial to maintaining customer loyalty.

A quadruple-play network offers mobility in addition to the services provided by a triple-play network.

This was first published in July 2007

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