Services ecosystem with IMS, SOA can drive telecom revenue

Telecom service providers charged with increasing revenue while controlling costs can use IMS and SOA to build a services ecosystem that favors integrated services over traditional independent service silos.

Telecom service providers charged with increasing revenue while controlling costs must find a way to extract maximum value from existing network resources. One approach is to view each advanced services offering as part of a larger services ecosystem -- an environment that favors integrated services over the silo mentality.

Providers adopting this services ecosystem approach can use two primary tools to guide development of their new software structures -- the IP Multimedia Subsystem (IMS) and service-oriented architecture (SOA). Though sometimes viewed as competing solutions, IMS and SOA can work together to contribute to the flexibility of a telecom network design, giving carriers a more agile architecture that can take advantage of new, profitable application and service opportunities. If properly leveraged, it could spur successful business model transformation.

There are questions, however. Which technology should you use as the core of your services ecosystem, IMS or SOA? What steps should you take to properly integrate SOA and IMS for maximum results? How does moving to an IMS architecture or following an SOA roadmap help you optimize average revenue per user (ARPU)? What deployment challenges will you face?

This comprehensive guide looks at using IMS and SOA to create a new telecom network services ecosystem and which core technology makes the most sense for your network, balancing scalability, efficiency and performance concerns, and revenue that can be generated by integrated services.

TABLE OF CONTENTS 

• Building revenue-increasing telecom services for the future

The role of IMS and SOA in the service ecosystem

Telecom business model transformation requires symbiotic service models

• Telecoms must address three SOA implementation challenges

Building telecom SOA: An architectural roadmap to profits



CONTENT SUMMARIES

Building revenue-increasing telecom services for the future

Telecom service providers facing ARPU declines of 50% or more have to unlock the value of the network by using IMS and SOA to expand into new and profitable services.

The role of IMS and SOA in the service ecosystem

Telecom providers need to pay close attention to the integration of SOA and IMS into the service ecosystem, ensuring that SOA maps to provisioning, activation and support functions and working with IMS to visualize the role of software that creates service features and behaviors.

Telecom business model transformation requires symbiotic service models

Telecom business model transformation has become the worldwide priority of network operators. While SOA and IMS don't guarantee results, they are essential tools to create the pieces of a telecom service transformation.

Telecoms must address three SOA implementation challenges

To successfully implement SOA, telecom providers must be clear on the main deployment challenges, with high performance, scalability, efficient applications automation, and third-party boundaries topping the list.

Building telecom SOA: An architectural roadmap to profits

Telecom carriers must find new ways to build out revenue-increasing opportunities. TM Forum chairman Keith Willetts looks at the promise of SOA for telecom carriers and the Forum's efforts to standardize its next-generation OSS to help carriers create flexible new business models.

This was first published in January 2010

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