Service providers must be in search of answers because, in short, the reaction has been huge, and it is completely tied in to concerns about IP network transformation. Nolle believes the interest stems largely from providers' need to drive up the "R" (return or revenue) and drive down the "I" (investment) in ROI (return on investment). There's a disconnect that needs to be addressed quickly to stop the falling value of transport per bit and shorten the consumer-services cycle while keeping the longer process of planning the network stable.
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If you separate telecom network planning from telecom services planning, carriers are on top of the former and need help with the latter, Nolle believes. "It seems that operators are saying, 'We understand how to do our part of this process, but we have failed in our ability to exploit it,' " he explained.
"That's a profound point that shows operators are interested in a revenue-driven transformation much more than a cost-driven transformation," Nolle said. "If service providers are saying, 'We're interested in driving top-line up, not interested in driving cost-line down,' that would be good news for equipment vendors and for innovation in general."
The challenge is that service provider's need help doing it, and even though Nolle created ExperiaSphere to address services network architecture, an open source solution from a small company is not the traditional way to pursue something like this. "There must be some fairly significant deficiencies elsewhere to account for the interest," he said.
The seven-year capital cycle for service providers is understood, but the six-month consumer services cycle is not. And the ultimate point of network transformation is to do both. "We need to couple together those two things that currently move at very different velocities," Nolle said.
And that's the challenge.